On October 7, Bybit announced that chief executive Ben Zhou — the exchange's co-founder — will take the stage for a global address called "Make Your Move," scheduled for October 13 at 7AM UTC. The session streams live worldwide, and the company says it will preview launches still under wraps while sketching what comes next for Bybit. The news went out over PR Newswire from Dubai, where the exchange is headquartered, and was picked up across crypto media the same day.
Zhou has four topics on the agenda. He will start with how digital coins, stock markets, stablecoins, and tokenized real-world assets are merging into a single financial system. Then comes Bybit's own journey: from a derivatives exchange to what the company now brands a "New Financial Platform," with wider markets and more services under one roof. The third block is AI — how Bybit's assistant technology changes the way people spot opportunities and move through markets. The closer covers what's ahead: new products, wider geographic reach, stronger security, tighter risk controls, and the regulatory groundwork behind it all.
The exchange is dangling a 5,000 USDT prize pool for viewers. Spread across Bybit's claimed 80 million users, that works out to roughly 0.006 cents per head — a livestream engagement hook, not a dividend.
Three viewer activities surround the broadcast: keyword draws while the stream runs, a quiz that ends on October 15, and a best-clip contest open until October 20. That structure keeps user-generated clips circulating on social media for a full week after the event. It's a playbook the big exchanges have refined for years — turn a corporate announcement into a content machine that markets itself.
| Milestone | Date | Detail |
|---|---|---|
| Announcement | Oct 7, 2026 | PR Newswire wire from Dubai |
| Keynote livestream | Oct 13, 7AM UTC | 12:00 PM PKT; "Make Your Move" |
| Keynote quiz closes | Oct 15 | Two days after the stream |
| Best-clip contest closes | Oct 20 | A week of user-generated clips |
Why it matters
These CEO keynotes have become the exchange industry's version of product launch events, and the "first looks" line is doing real work in Bybit's announcement. With a claimed 80 million users, anything Zhou teases about new markets, AI tooling, or payment products lands in front of one of the largest retail trading audiences in crypto. That reach is why the format exists at all: a single stream can move sign-up and trading-volume numbers the same day.
The "one platform for every move in finance" framing is also the industry's current thesis. The fight among the big five — Binance, Coinbase, Kraken, Bybit, OKX — is no longer about who lists the most tokens; it is about who becomes the default financial app. Kraken's parent company is currently in talks with Wells Fargo over crypto liquidity rails, which is the same land grab from the banking side. Bybit's answer is a single ecosystem: spot, futures, and options trading alongside custody, wealth management, payments, and multi-asset investing tools. See the full crypto section for how the majors are positioning.
Watch what "first looks" actually means. A genuine product launch on October 13 would set the tone for Bybit's fourth quarter — a rebrand reel would not.
What to watch
- October 13, 7AM UTC (12:00 PM PKT) — the livestream itself; the product teasers and launch announcements are the real market-moving content.
- Bybit AI demos — the "Intelligence at the Core" theme suggests new AI tooling for navigating markets; concrete features matter more than vision statements.
- Multi-asset expansion — any move beyond spot, futures, and options into new markets would signal where the platform's roadmap is heading.
- Engagement fallout — the clip contest runs through October 20, so expect a week of user-generated content amplifying (or drowning) whatever gets announced.
MarketRadar take
The real story is not the prize pool — it is the positioning. Bybit is explicitly pitching itself as a full financial platform, and CEO keynotes are where the next product cycle gets unveiled. If October 13 brings genuine launches rather than a rebrand reel, it defines the exchange's fourth quarter and raises the bar for the other four majors. The 12:00 PM PKT slot puts the stream squarely in the Asian retail session, which is exactly the audience Bybit wants trading whatever gets announced.
